The estate with its eight hectares of vineyards at the foot of the Mont Saint Victoire in Puyloubier, near Aix-en-Provence, was created by Michel Fabre in 1979. The children’s arrival in the business (Virginia in 2005, followed by Aurélien in 2009), brought fresh impetus to the running of the family estate. Since then, the estate’s work methods and winemaking practices have been completely overhauled. This process of change has in particular led to major investment in cellar technology (press with protection against oxidation, cross-flow filtration system, bottling line with protection against oxidation), as well as in vineyard machinery (latest generation wine harvester, hydraulic cultivator), but above all to changes in the estate’s sales and marketing strategy. The young Fabre generation has succeeded in implementing a modern, technology-focused and unique approach to winemaking while conserving the authenticity of this large and still family-run estate. The vineyards are being expanded with the planting of new grape varieties to enable diversification of the product portfolio.